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This website contains information about our products such as electronic cigarettes and liquids containing nicotine, and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our electronic cigarettes and liquids containing nicotine are not an alternative to quitting and are not designed as cessation aids. They are not risk free. Nicotine is highly addictive. Only for use by adults and not recommended for those who do not smoke. Please visit the “Important”page of this website for further risk information.

VEEV devices and pods you no longer use

If you have VEEV devices or pods that you no longer use, you can drop them off at IQOS stores and tobacconists equipped with such waste collection containers to promote and facilitate their recovery.

VEEV

Find the store closest to you participating in the initiative

You can drop off VEEV devices and pods that you no longer use at the point of sale by contacting the sales staff to place them in the appropriate collection containers.

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How is waste from VEEV devices and pods delivered to stores equipped with collection bins handled?

IQOS

VEEV devices

IQOS

VEEV Pod

VEEV devices

VEEV devices are collected through the dedicated Philip Morris stream, as part of the project REC - Recycling for Circular Economy - which has an average recovery target of over 80% of the materials of which these devices are composed.

VEEV

01.

You can bring VEEV devices that you no longer use to participating stores

VEEV

02.

The sales staff places them in the Philip Morris container

VEEV

03.

Waste from Philip Morris devices is transported to a specialised facility

VEEV

04.

Device waste is treated to recover reusable materials, such as plastics and metals, which are then recycled by specialised facilities

VEEV

05.

The objective is to recover on average more than 80% of the materials of which device waste is composed

VEEV Pods

Waste from VEEV pods is collected as part of the RECYCLE-CIG stream, along with waste from other e-cigarettes.
It is not possible to include VEEV pods in the dedicated Philip Morris flow with the REC project, as at present no industrial solutions have been identified that allow us to have a recovery target on average of more than 80% of the materials they are made of.

VEEV

01.

You can take VEEV pods that you no longer use to RECYCLE-CIG participating stores for inclusion in the appropriate container.

VEEV

02.

The waste collected are transported to plants authorised for the treatment of Waste of Electrical and Electronic Equipment

VEEV

03.

The authorized plant will provide for the recovery operations

Would you recommend the nearest tobacconist's locator service to family, friends or colleagues who are adult smokers?

SMARTCORE STICKSTM will be available in tobacco shops throughout Italy starting from 13/12.

Since distribution will start as early as 5/12 to ensure product availability on 13/12.

You may find the product in some stores as early as 5/12.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.