1. Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.
  2. Minors should not use tobacco or nicotine in any form.
  3. PMI’s smoke-free products are for adults who would otherwise continue to smoke or use other nicotine products.
  4. We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not alternatives to quitting and are not designed as cessation aids.
  5. PMI’s smoke-free products are not risk free and contain nicotine, which is addictive. Switching to a smoke-free product is, however, a better choice than continuing to smoke.
  6. We support our adult smoke-free product users in their journey to full conversion through education and guidance.
  7. For consumers to experience the benefits of smoke-free products, they must switch completely and abandon smoking permanently. 
  8. We inform consumers of all relevant safety information about our smoke-free products.

  • VEEV now™ devices contain nicotine, which is addictive.
  • VEEV now™ is not risk-free. The best way to reduce tobacco- and nicotine-related health risks is to quit tobacco and nicotine use altogether.
  • Some users of nicotine-containing products may experience abdominal pain, chest pain, choking sensation, cough, difficulty breathing, dizziness, dry mouth, dry throat, gingivitis, headache, malaise, nasal stuffiness, nausea, mouth irritation, palpitations, throat irritation, and vomiting.
  • Nicotine-containing products should not be used by people who have or are at risk of heart disease, are diabetic, are epileptic, or are experiencing seizures.
  • Nicotine-containing products should not be used during pregnancy or while breast-feeding.  If you are pregnant, breast-feeding, or think you may be pregnant, you should quit tobacco and nicotine use altogether.
  • Stopping smoking or switching to VEEV devices, or other nicotine-containing products may require the adjustment of the dosing of certain medicines (e.g. theophylline, clozapine, ropinirole).  
  • If you have questions about whether you should use VEEV now devices given an existing health condition, consult a health care professional.

  • If you ingest liquid from the battery, seek medical attention immediately. Do not attempt to induce vomiting and do not ingest any other liquids or foods. 
  • If you inhale vapor from the battery liquid, take some fresh air and seek medical attention.
  • If the liquid from the battery comes in contact your skin, wash the affected areas, even your hands, and do not touch your eyes.  
  • If the liquid from the battery comes in contact with your eyes, wash them immediately with plenty of water for 15 minutes and seek medical attention immediately.

  • Skin contact: Wash the affected area immediately with soap and water.
  • Eye contact: Wash your eyes with plenty of water for several minutes.
  • Contaminated clothes: Wash your clothes before using them again.

  • [VEEV now] / [VEEV] is not risk-free and delivers nicotine, which is addictive. The best option is to quit tobacco and nicotine use altogether. However, switching completely to VEEV is a better choice than continuing to smoke.
  • Is nicotine harmful?  Nicotine is addictive.  However, it is not the main cause of smoking related diseases.
  • How do you measure [VEEV now] emissions, which you claim are reduced on average by 99% compared to the smoke of cigarettes? We state that [VEEV now] / [VEEV] emits on average 99% lower levels of harmful chemicals compared to cigarettes. The percentage (99%) refers to the average reduction of 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. To this effect, we collect the cigarette smoke under the Health Canada Intense machine-smoking regime (55 mL puff volume, 2 second puff duration, 30 second interval puff) and for [VEEV now] the aerosol was generated using the CORESTA Recommended method (55 mL puff volume, 3 second puff duration, 30 second interval puff, until device end), using a comparison on a per puff basis.
  • What is the reference cigarette you refer to?  The reference cigarette is the cigarette independently designed by the University of Kentucky in the US for scientific research purposes. It is a comparator commonly used in tobacco research, which allows the data of a given study to be compared to that of another study. These research cigarettes are not commercially available to consumers.